SME Challenges -> Demand Creation
Demand Creation
The challenge of demand generation is complex and often requires high operational costs without immediate returns. Yet, the challenge is solvable with the right approach. Key questions to consider include:
- How do I acquire customers?
- Am I using the right channels for lead generation?
- Are my marketing investments effective?
- Are my leads converting into customers?
- Is my demand-generation strategy pragmatic, with an appropriate timeline for results?
You may need help structuring your efforts, investing in the right automation tools, and improving collaboration between your sales and marketing teams.
